From French Alps to American streets: how HOKA turned downhill running into flight
Picture two former Salomon employees testing oversized running shoes on Mount Etna’s volcanic trails in 2009. Jean-Luc Diard and Nicolas Mermoud felt frustrated by downhill running’s brutal impact. While skiing and mountain biking equipment made descents thrilling, running shoes offered only pain. Their radical solution would transform alpine innovation into America’s $140 running revolution. From … Read story









