NIVEA hit 3rd on TikTok beauty rankings: the 3 Gen Z triggers luxury can’t buy
That blue tin sitting on your grandmother’s vanity just became the most coveted beauty item of 2025. A 24-year-old TikToker films herself discovering NIVEA Crème in her abuela’s bathroom cabinet. The video explodes to 2.3 million views in 48 hours. Comments flood in: “Better than my $180 La Mer!” The shocking truth? This 114-year-old formula … Lire plus









