Brooklyn Bedding vs GhostBed: Which Brand Should You Buy in 2026?

Brooklyn Bedding and GhostBed are two direct-to-consumer brands that both sell a range of foam and hybrid mattresses, and both compete hard on cooling features and value. The short answer: Brooklyn Bedding suits shoppers who want a wide choice of firmness levels and a large review base behind its models, while GhostBed suits sleepers who prioritize a 101-night trial and a cooling-focused foam lineup. If neither feels right, the Saatva Classic offers a different path with in-home delivery and a 365-night home trial.

A strong alternative

Saatva Classic for sleepers who want a choice of three comfort levels and in-home setup

• 365-night home trial
• Free white-glove delivery and old-mattress removal
• Lifetime warranty
• Available in Plush Soft, Luxury Firm and Firm

Check today’s Saatva price →

Which brand should you choose, Brooklyn Bedding or GhostBed?

Brooklyn Bedding is the better fit for shoppers who want more models and firmness options to choose from, while GhostBed suits sleepers who want a shorter, simpler lineup built around cooling foam and a 101-night sleep trial. Brooklyn Bedding lists 20 mattress items on its collection page, including hybrids, all-foam beds and specialty models, while GhostBed’s core collection centers on three redesigned mattresses plus additional options.

The choice comes down to how much variety you want. Brooklyn Bedding’s range spans budget all-foam beds like the CopperFlex, hybrids like the Signature Hybrid, firmness-focused models like Plank Firm, and plus-size builds like the Titan Plus line. GhostBed’s collection is narrower and leans into cooling claims, with models like the GhostBed Luxe marketed as the coolest bed in the world. If you already know you want a specific feel, Brooklyn Bedding likely has a model for it; if you want a straightforward pick with a cooling focus, GhostBed is the simpler route.

What does each brand’s mattress lineup look like?

Brooklyn Bedding lists 20 mattress items on its collection page, spanning foam, hybrid and specialty models, while GhostBed’s redesigned core collection includes three mattresses: GhostBed Comfort, GhostBed Signature and GhostBed Luxe. Both brands sell hybrid and all-foam styles, so the difference is breadth versus focus.

Brooklyn Bedding’s lineup includes the Signature Hybrid, Aurora Luxe Cooling, CopperFlex, CopperFlex Pro, Plank Firm, Plank Firm Luxe, Titan Plus Core, Titan Plus Luxe, Titan Plus Elite and BB Kids, among others. The range covers firmness preferences from soft to firm and targets back, side, stomach and combination sleepers. GhostBed’s collection page presents the GhostBed Comfort Foam as the entry model, the GhostBed Signature Foam as the mid-tier option, and the GhostBed Luxe Foam as the premium choice, with hybrid versions available across the range.

How do Brooklyn Bedding and GhostBed feel?

GhostBed publishes a feel description for each of its core models: the GhostBed Comfort Foam is medium-firm, the GhostBed Signature Foam is medium, and the GhostBed Luxe Foam is medium-firm.

GhostBed also notes that firmness is subjective and depends on body type, weight and sleep position, and that its medium-firm options tend to be most popular with sleepers who prefer a firmer feel. The GhostBed Comfort Foam is described as one customers most often call noticeably firm. Brooklyn Bedding’s Plank Firm and Plank Firm Luxe are positioned as the firmest options in its range, with the all-foam Plank Firm labeled the firmest all-foam mattress and the Plank Firm Luxe labeled the firmest hybrid.

If you want a clearly stated feel before you buy, GhostBed’s published descriptions give you that. If you want to shop by firmness category, Brooklyn Bedding’s filters let you narrow the range to soft, medium or firm across its 20 items.

Which brand is better for hot sleepers?

GhostBed builds cooling into its product descriptions: the GhostBed Signature Foam lists 2x cooling, the GhostBed Luxe Foam lists 5x cooling and graphite-infused temperature regulation, and ProCore Elite technology adds cooling gel memory foam in the center section. Brooklyn Bedding names cooling in specific models, such as the Aurora Luxe Cooling and the CopperFlex Pro, which is described as value engineered with cool technology.

GhostBed’s ProCore and ProCore Elite technologies both provide 33 percent more support in the center third of the mattress, with ProCore Elite adding cooling gel memory foam for enhanced comfort and temperature regulation. Brooklyn Bedding’s cooling claims are attached to individual models rather than applied across the whole range, so a hot sleeper should look at the Aurora Luxe Cooling or CopperFlex Pro specifically rather than assuming every Brooklyn Bedding mattress cools equally.

What construction does each brand use?

Both brands sell foam and hybrid mattresses. GhostBed describes its mattresses as built with premium, high-quality foams, signature GhostBed cooling and ProCore zoned support, and it offers both hybrid and all-foam styles. Brooklyn Bedding’s collection includes all-foam models like CopperFlex and Plank Firm, hybrids like the Signature Hybrid and Aurora Luxe Cooling, and a dual-coil build in the Titan Plus Elite for plus-size sleepers.

GhostBed explains that a mattress typically breaks into support layers at the base and comfort layers at the top, with softer materials toward the top creating a plusher feel. The brand recommends pairing its mattress with a sturdy foundation for long-term support.

What do trial and warranty look like from each brand?

GhostBed offers a 101-night sleep trial and a 20 to 25 year limited warranty on its mattresses, with proof of purchase from the official GhostBed website or an authorized retailer.

GhostBed’s trial works by asking you to contact the brand before night 101 to coordinate a return. The brand also notes that the feel may be different at first when coming from an older bed and that some customers take a few nights to get used to it. GhostBed’s mattresses are built in the USA and Canada by Nature’s Sleep, a company it says has been around for 20 years.

For a longer trial window, the Saatva Classic comes with a 365-night home trial and a lifetime warranty, plus free white-glove delivery with in-room setup and old mattress removal. That is a longer trial than GhostBed’s 101 nights and a longer warranty than GhostBed’s 20 to 25 year term.

Who should buy Brooklyn Bedding?

Brooklyn Bedding suits shoppers who want the widest choice of firmness levels, constructions and sleeper profiles in one place. Its collection page lists 20 mattress items and lets you filter by size, firmness and sleep position, from back and side sleepers to stomach and combination sleepers. If you already know you want a very firm bed, the Plank Firm and Plank Firm Luxe are positioned as the firmest options in the range.

Brooklyn Bedding also covers specialty needs within the same catalog. The Titan Plus line targets plus-size sleepers, with the Titan Plus Elite described as a dual-coil build for plus-size sleepers and the Titan Plus Luxe aimed at plus-size side sleepers. The BB Kids model covers children, and the range of RV sizes covers campers and compact spaces. Shoppers who want one brand to cover a guest room, a kid’s room and an RV will find that range here.

The Signature Hybrid is Brooklyn Bedding’s best-value labeled model on the collection page, starting at a regular price of $959.00 and carrying 11,839 reviews. That review count is the largest figure published for any model in this comparison, and it gives shoppers a large pool of owner feedback to read before deciding.

Who should buy GhostBed?

GhostBed suits sleepers who want a cooling-focused foam mattress with a clearly published feel and a 101-night trial to try it at home. The GhostBed Comfort Foam is medium-firm, the GhostBed Signature Foam is medium, and the GhostBed Luxe Foam is medium-firm, so you can pick a feel before you buy rather than filtering through a large catalog. The 101-night trial gives you just over three months to decide.

GhostBed also suits shoppers who want zoned support stated in plain terms. ProCore and ProCore Elite both provide 33 percent more support in the center third of the mattress, and ProCore Elite adds cooling gel memory foam in that center section. If pressure in the middle of the bed is your concern, that is a specific, published claim you can weigh.

Hot sleepers should look closely at the GhostBed Luxe, which the brand markets with 5x cooling and graphite-infused temperature regulation, or the GhostBed Signature with 2x cooling. The 20 to 25 year limited warranty is longer than many entry-level terms, and the brand backs it with proof of purchase from its site or an authorized retailer.

What does each brand cost?

Brooklyn Bedding publishes regular prices on its collection page: the Signature Hybrid starts at a regular price of $959.00, the Aurora Luxe Cooling starts at $1,465.00, the CopperFlex starts at $599.00, the Plank Firm starts at $749.00, and the Titan Plus Elite starts at $1,699.00.

Brooklyn Bedding’s prices are listed as starting prices rather than tied to a specific size on the collection page, so treat them as entry points for each model rather than a quote for a particular size. The brand also notes that its strike-through reference price indicates a suggested retail price and may not have been offered at that price in the past. Both brands run frequent promotions, so check today’s price before you buy.

If budget is the deciding factor, Brooklyn Bedding’s published range runs from the BB Kids at a regular price of $305.00 up to the Titan Plus Elite at $1,699.00, covering entry, mid and premium tiers within one brand. GhostBed’s pricing is not published here, so shoppers comparing on cost alone should check GhostBed’s current pricing directly.

Who should not buy either of these brands?

Sleepers who want in-home delivery and setup should look elsewhere, because neither Brooklyn Bedding’s nor GhostBed’s collection page states a white-glove delivery service.

If you want a single published firmness number for every model before you buy, Brooklyn Bedding’s collection page does not provide one, and GhostBed publishes feel descriptions but not numeric firmness ratings. And if you want organic or latex construction, neither brand’s collection page reviewed here states those materials, so a shopper seeking those options should look at our best organic mattress or best latex mattress selections instead.

Finally, shoppers who need a specific size beyond standard dimensions should check availability early.

What is the Saatva alternative?

The Saatva Classic is a strong alternative for shoppers who want a different buying experience from either Brooklyn Bedding or GhostBed. It comes in three comfort levels: Plush Soft at 3 out of 10 on Saatva’s scale where 1 is softest and 10 is firmest, Luxury Firm at 5 to 7 out of 10, and Firm at 8 out of 10. The Plush Soft has a body-hugging feel, the Luxury Firm balances cushioning and support, and the Firm gives a floating-on-top feel.

Saatva pairs the Classic with free white-glove delivery that includes in-room delivery and setup, plus free removal of your old mattress. The trial runs 365 nights, longer than GhostBed’s 101 nights, and the warranty is a lifetime warranty on the mattress for the original purchaser, longer than GhostBed’s 20 to 25 year term. The Classic uses a dual-coil design with over 1,000 recycled carbon steel coils in full size and up, a 3 inch Euro pillow top, and Lumbar Zone technology in the center.

The Saatva Classic is not the right pick for every shopper in this comparison. It is an innerspring mattress rather than an all-foam bed, so sleepers who specifically want the contour of foam should know that going in. It also carries a higher regular price than Brooklyn Bedding’s entry models, so budget-first shoppers may prefer to start with Brooklyn Bedding’s range. For shoppers who value in-home setup, a full year of trial and a lifetime warranty, the Saatva Classic is the alternative to weigh.

World Sleep Almanac score: 8.0/10. The score is an editorial rating of Brooklyn Bedding and GhostBed as compared here, based on these criteria: lineup breadth, with Brooklyn Bedding listing 20 mattress items against GhostBed’s core collection of three redesigned models; published feel information, with GhostBed giving a feel for each core model while Brooklyn Bedding offers firmness filters rather than per-model ratings; cooling claims, which both brands attach to specific models; trial and warranty, where GhostBed publishes a 101-night trial and a 20 to 25 year limited warranty while Brooklyn Bedding’s collection page does not state either; and price transparency, with Brooklyn Bedding publishing regular prices per model and GhostBed’s not appearing on the collection page reviewed here. The score reflects how these two brands compare in this head-to-head, not a test result.

Frequently asked questions

Is GhostBed or Brooklyn Bedding better for couples?

GhostBed publishes a medium feel for the GhostBed Signature Foam and medium-firm for the Comfort and Luxe models, which gives couples a clear starting point when they disagree on firmness. Brooklyn Bedding lets you filter its 20 mattress items by soft, medium or firm, so couples can narrow to a shared category. Neither brand’s collection page states a motion isolation rating, so couples should confirm that detail directly.

Do both brands offer hybrid mattresses?

Yes. Brooklyn Bedding lists hybrids including the Signature Hybrid, Aurora Luxe Cooling, Plank Firm Luxe and Titan Plus Elite alongside its all-foam models. GhostBed offers both hybrid and all-foam styles across its collection, with the GhostBed Comfort, Signature and Luxe available in foam versions and hybrid versions. The right pick depends on whether you prefer the bounce of coils or the contour of foam.

How long can I try a GhostBed mattress at home?

GhostBed offers a 101-night sleep trial on its mattresses. You contact the brand before night 101 to coordinate a return. GhostBed notes that the feel may be different at first when coming from an older bed and that some customers take a few nights to get used to the new mattress.

Does Brooklyn Bedding sell mattresses for RVs?

Yes. Brooklyn Bedding’s collection page lists RV-specific sizes including RV Bunk options in several dimensions, RV King, Short Full, Short King and Short Queen, alongside standard sizes like Twin, Twin XL, Full, Queen, King and Cal King. This makes the brand a practical option for shoppers furnishing a camper or compact space alongside a home bedroom.

Which brand has a longer warranty?

GhostBed publishes a 20 to 25 year limited warranty on its mattresses, valid with proof of purchase from the official GhostBed website or an authorized retailer. The Saatva Classic, by contrast, carries a lifetime warranty for the original purchaser, which is longer than GhostBed’s published term.

For more on the individual models, read our Brooklyn Bedding Signature Hybrid review and our GhostBed mattress review. Shoppers comparing foam builds can also browse our best memory foam mattresses and our best hybrid mattresses for more options in these categories.

Reviewed by the World Sleep Almanac editorial team. Updated 2026.