Thai energy drink’s record £18 million sponsorship is changing English football (and why it matters beyond sports)
Thailand’s energy drink giant Carabao is making waves in English football, with their historic sponsorship of the EFL Cup creating an unprecedented bridge between Asian business and European sports. As the 2025-26 season approaches, Carabao’s influence on what is now widely known as the Carabao Cup continues to grow in significance. The Thai beverage powerhouse … Lire plus