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The unexpected hair transformation adding 70% more volume for women over 70 this September

As late summer transitions into fall, many women over 70 are embracing a refreshing hair transformation that combines timeless elegance with practical styling. The permed bob with soft curls has reemerged as the perfect solution for mature women seeking volume, style, and manageability as temperatures begin to cool.

Why soft curls are revolutionizing hairstyles for women over 70

Unlike the tight, crunchy perms of decades past, today’s modern digital perms and body wave techniques create gentle, natural-looking waves that breathe new life into aging hair. These subtle curls add dimension and volume without looking overdone—exactly what mature hair needs as it naturally thins with age.

“The soft curled bob has become my most requested style for clients over 70,” says Mariana Collins, celebrity hairstylist at Silver Strands Salon. “The gentle waves create movement and fullness while the classic bob length keeps everything looking sophisticated and age-appropriate.”

Perfect timing for late summer and early fall

As August heat gives way to cooler September days, this versatile style offers the perfect transition. The bob cut removes excess weight while the soft curls maintain enough fullness to protect against autumn breezes.

Many women find that after summer sun exposure, their hair needs revitalization. “Mature hair that’s been exposed to August sun often needs extra care,” notes Dr. Lisa Hernandez, dermatologist specializing in aging hair. “The combination of a fresh cut with a gentle perm can effectively reset damaged ends while adding youthful texture.”

Face-framing benefits that flatter mature features

The magic of the permed bob lies in how it frames the face. Typically cut at chin or jaw length, these soft waves create a flattering silhouette that softens facial features and gracefully disguises neck lines—like a natural face-lift without surgery.

The curls work like a frame around your best features, drawing attention to the eyes while providing soft movement that’s both flattering and forgiving. For those with thinning hair, these gentle waves create the illusion of thickness and vitality.

Low-maintenance luxury for everyday elegance

Unlike elaborate styles that require extensive daily styling, the permed bob with soft curls offers remarkable ease:

  • Wake-up-and-go convenience with minimal styling time
  • Reduced need for damaging heat tools
  • Natural-looking volume without heavy products
  • Flattering shape that holds between salon visits

For even more nourishment, some women complement their permed style with weekly deep conditioning treatments that keep permed curls soft and healthy.

Modern alternatives to traditional perming

Today’s salon technologies have revolutionized the perming process. Digital perms use lower temperatures and gentler chemicals, making them ideal for mature hair that might be damaged from summer sun exposure.

Some women are even exploring natural hair care alternatives alongside professional treatments to maintain curl integrity between salon visits.

The versatility of the curly bob

From the classic symmetrical bob with uniform waves to the tapered layered style or the curly French bob with feathered fringe, there’s a variation to suit every face shape and personal style preference.

For women transitioning to natural gray or silver hair, soft curls add beautiful dimension that makes salt-and-pepper tones look intentional and stylish rather than aging.

The versatility of bob styles means this look can be customized to each woman’s unique features while maintaining the core benefits of volume and manageability.

Embracing age with style and confidence

The permed bob with soft curls represents more than just a hairstyle—it symbolizes the modern approach to aging gracefully. It acknowledges the changing needs of mature hair while refusing to compromise on style, offering women over 70 a perfect blend of practicality and elegance as summer transitions to fall.