Ever noticed how certain makeup colors can either enhance your features or completely wash you out? As we advance into the vibrant summer of 2025, a concerning trend is emerging among mature women – chalky pastel makeup that’s unintentionally aging them beyond their years. Let’s explore why these seemingly innocent shades might be your beauty routine’s hidden saboteur.
Why chalky pastels are the silent agers in your makeup bag
Chalky pastel eyeshadows, blushes, and lipsticks might seem like a safe choice, but they can actually emphasize fine lines and create a washed-out appearance on mature skin. “Flat, matte pastels without dimension create a stark contrast against aging skin, drawing attention to texture issues rather than enhancing natural beauty,” explains celebrity makeup artist Jamie Greenberg.
Instead of the fresh look you’re hoping for, these formulations often settle into creases and leave a powdery residue that ages you instantly. The key is knowing which finishes to embrace and which to avoid.
The science behind why pastels can make you look faded
As we age, our skin naturally loses pigmentation and becomes more translucent. When paired with chalky pastels, this creates what makeup scientists call a “color void” – where neither your natural coloring nor the makeup provides sufficient contrast for definition.
“After 70, the skin’s underlying structure changes dramatically,” notes Dr. Sarah Thompson, dermatologist at Austin Skin Institute. “Adding chalky makeup is like laying a pale filter over already softened features – it’s essentially creating a double-fading effect that no one wants.”
The pastel finishes that actually flatter mature skin
Not all pastels are created equal. The 2025 makeup trends focus on finishes that bring life to mature skin:
- Satin finish pastels that reflect light without emphasizing texture
- Sheer, buildable formulas that allow natural skin to show through
- Cream-based products that melt into skin rather than sitting on top
- Soft metallic finishes that add dimension without looking frosty
Celebrity makeup artist secrets for wearing pastels after 70
Mario Dedivanovic, founder of Makeup by Mario, shares: “For my mature clients, I never use chalky pastels. Instead, I opt for hydrating formulations with subtle luminosity. It’s about creating that perfect balance where the color enhances rather than conflicts with natural beauty.”
This philosophy aligns perfectly with finding shades that instantly brighten aging skin rather than dulling it further.
The pastel alternatives that bring life back to mature features
If you love the softness of pastels but want to avoid the aging effect, consider these alternatives:
- Soft peach blushes with golden undertones instead of baby pink
- Lavender eyeshadow with a satin finish rather than chalky lilac
- Sheer coral lipsticks instead of matte baby pink
These warmer, more dimensional options complement mature skin beautifully without creating that faded effect.
How to salvage your chalky pastels with this skincare trick
Before tossing your current pastel products, try this industry secret: mix them with a drop of facial oil containing anti-aging ingredients. This transforms chalky textures into creamy, skin-enhancing colors that blend seamlessly.
Kristin Gunn, a renowned esthetician, confirms: “The era of relying solely on makeup is over. The magic happens when skincare and cosmetics work together to create that naturally radiant finish we’re all seeking.”
The summer 2025 color palette that flatters all ages
While vibrant tropical hues are trending for nails, face makeup follows different rules. This summer, look for what makeup artists call “sophisticated pastels” – soft colors with depth and warmth that illuminate rather than wash out.
Think of these colors as glowing embers rather than pale ash – they provide warmth and light instead of draining your natural coloring.
Are your beauty tools contributing to the chalky effect?
Sometimes the problem isn’t the product but the application. Investing in quality beauty tools can transform how makeup sits on mature skin. Soft, slightly damp sponges and natural-fiber brushes deposit color more naturally than synthetic applicators.
Remember: your makeup should look like a beautiful watercolor, not chalk on a blackboard – fluid, transparent, and enhancing your natural canvas.