This tiny California town with 9,340 residents is generating $1.4 billion from its pastel houses
Capitola’s iconic pastel-colored beachfront houses aren’t just Instagram-worthy backdrops—they’re quietly driving a $1.4 billion tourism economy that outperformed every other California coastal destination in 2023. While this charming seaside village faces a surprising population decline, its European-inspired aesthetic has become an unexpected economic powerhouse, proving that sometimes the smallest places create the biggest impacts on … Lire plus