Chinese coffee giant undercuts Starbucks by 52% as $310 million scandal comeback enters America
Luckin Coffee’s aggressive $2-$3 pricing strategy for their upcoming U.S. expansion could trigger the most dramatic coffee market disruption since Starbucks went mainstream. With over 22,000 locations already dominating China’s coffee landscape, this company that once faced a $310 million accounting scandal is now preparing to challenge America’s $45 billion coffee industry with prices that … Lire plus