This rural town of 6,500 attracts 25,000 visitors by leaning into Superman’s identity
When Metropolis, Illinois, decided to rebrand itself as Superman’s hometown in 1972, few could have predicted that this small rural town would become a case study in how pop culture can resurrect dying communities. The annual Superman Celebration now draws 20,000-25,000 visitors each June, transforming a struggling Midwest town into a thriving tourist destination that … Lire plus