Why 18% of Costco members are secretly benefiting from the new membership rules
Costco’s recent membership policy changes have sparked intense debate among shoppers, but the data reveals a surprising truth: these “restrictive” measures are actually delivering unprecedented value to loyal members. With membership revenue hitting $4 billion in 2023, Costco’s strategic pivot toward exclusivity is reshaping the entire warehouse club landscape in ways most customers haven’t fully … Lire plus