This Idaho town made frowning illegal in 1948, revealing a 35-year secret to community success
In 1948, the city of Pocatello, Idaho passed an ordinance that made it literally illegal to frown in public – and this bizarre law reveals surprising insights about how communities can transform crisis into identity. What started as a post-winter morale booster has become a masterclass in municipal branding that generated decades of media attention … Lire plus