This popular European beach town now charges $30 just to enter, marking a significant shift in how tourist destinations manage overtourism. Zlatni Rat, the iconic horn-shaped beach on Croatia’s island of Brač, has implemented this entry fee as part of a broader strategy to preserve its natural beauty while managing the summer crowds that have overwhelmed this once-peaceful paradise.
Why this Mediterranean gem is charging visitors
The decision to implement a €27 ($30) entrance fee comes after years of struggling with up to 15,000 daily visitors during peak season. Local authorities found themselves at a crossroads: allow unlimited access and watch the beach deteriorate, or introduce a fee system to fund conservation efforts and limit numbers.
“We simply couldn’t continue as before,” explains Marina Kovačić, Brač Tourism Board director. “The beach was literally disappearing under the weight of so many visitors. This fee ensures Zlatni Rat will be here for future generations.”
What the $30 fee includes
Visitors might initially balk at the price, but the fee includes more than just beach access. Each ticket provides a reserved spot on the beach (no more fighting for space), clean facilities, enhanced security, and a contribution to environmental preservation projects that maintain the distinctive white pebble shoreline.
Families with children under 12 receive a discount, while island residents and property owners are exempt from the charge. The new digital booking system also helps visitors avoid the disappointment of arriving to find an overcrowded beach.
The growing trend of entry fees across Europe
Zlatni Rat isn’t alone in this approach. Across Europe, popular destinations are implementing similar measures. Tiny Greek islands with Caribbean-blue waters are exploring visitor caps, while Venice recently began charging day-trippers a €5 entry fee.
Affordable alternatives nearby
For travelers seeking budget-friendly options, nearby European islands with spectacular natural features offer similar experiences without entrance fees. Sozopol in Bulgaria provides stunning beaches with accommodations starting around $49 per night and meals under $10.
Albania’s emerging coastline offers Mediterranean beauty at a fraction of Croatia’s prices, with hostel dorms for $10 and budget hotel rooms around $25.
When to visit to avoid the fee
The entrance fee applies only during high season (June through September). Visiting during May or October means enjoying the same crystal-clear waters and perfect temperatures without the entrance charge or crowds.
“October in Brač is magical,” says local tour guide Ante Luković. “The water remains warm, the tourists are gone, and the island returns to its authentic rhythm.”
Is it worth the $30?
For many visitors, the answer is a resounding yes. The fee guarantees a more peaceful experience at one of Europe’s most photographed beaches. The distinctive shape of Zlatni Rat – which shifts with the currents – creates a natural phenomenon worth experiencing, especially during less crowded times.
Travelers seeking unique experiences might also consider floating retreats in Greece’s Ionian islands or exploring historical imperial cities with rich cultural calendars.
Beyond the beach: what makes Brač special
While Zlatni Rat draws attention, Brač offers much more: ancient olive groves, hillside villages, and the famous white stone that built Diocletian’s Palace in Split and parts of the White House in Washington D.C.
Visitors seeking affordable accommodations can find charming apartments in the island’s interior villages for half the coastal prices, or explore unique villa options through marketplace platforms.
The entry fee may represent a new reality for popular European destinations, but it also promises a more sustainable future for beaches like Zlatni Rat. As travel evolves, finding the balance between accessibility and preservation becomes ever more crucial for these natural treasures.