{"id":17353,"date":"2025-05-15T13:01:58","date_gmt":"2025-05-15T17:01:58","guid":{"rendered":"https:\/\/www.journee-mondiale.com\/en\/the-makeup-mistake-aging-women-over-70-are-making-with-pastels-this-summer-im-a-makeup-artist-and-this-shocked-me\/"},"modified":"2025-05-15T13:01:58","modified_gmt":"2025-05-15T17:01:58","slug":"the-makeup-mistake-aging-women-over-70-are-making-with-pastels-this-summer-im-a-makeup-artist-and-this-shocked-me","status":"publish","type":"post","link":"https:\/\/www.journee-mondiale.com\/en\/the-makeup-mistake-aging-women-over-70-are-making-with-pastels-this-summer-im-a-makeup-artist-and-this-shocked-me\/","title":{"rendered":"The makeup mistake aging women over 70 are making with pastels this summer (I&#8217;m a makeup artist and this shocked me)"},"content":{"rendered":"<p>Ever noticed how certain makeup colors can either enhance your features or completely wash you out? As we advance into the vibrant summer of 2025, a concerning trend is emerging among mature women \u2013 chalky pastel makeup that&#8217;s unintentionally aging them beyond their years. Let&#8217;s explore why these seemingly innocent shades might be your beauty routine&#8217;s hidden saboteur.<\/p>\n<h2>Why chalky pastels are the silent agers in your makeup bag<\/h2>\n<p>Chalky pastel eyeshadows, blushes, and lipsticks might seem like a safe choice, but they can actually emphasize fine lines and create a washed-out appearance on mature skin. &#8220;<strong>Flat, matte pastels without dimension create a stark contrast against aging skin, drawing attention to texture issues rather than enhancing natural beauty<\/strong>,&#8221; explains celebrity makeup artist Jamie Greenberg.<\/p>\n<p>Instead of the fresh look you&#8217;re hoping for, these formulations often settle into creases and leave a powdery residue that ages you instantly. The key is knowing which finishes to embrace and which to avoid.<\/p>\n<h2>The science behind why pastels can make you look faded<\/h2>\n<p>As we age, our skin naturally loses pigmentation and becomes more translucent. When paired with chalky pastels, this creates what makeup scientists call a &#8220;<strong>color void<\/strong>&#8221; \u2013 where neither your natural coloring nor the makeup provides sufficient contrast for definition.<\/p>\n<p>&#8220;After 70, the skin&#8217;s underlying structure changes dramatically,&#8221; notes Dr. Sarah Thompson, dermatologist at Austin Skin Institute. &#8220;Adding chalky makeup is like laying a pale filter over already softened features \u2013 it&#8217;s essentially <a href=\"https:\/\/www.journee-mondiale.com\/en\/why-i-stopped-using-regular-face-wash-at-70-dermatologists-noticed-these-changes\/\" target=\"_blank\">creating a double-fading effect<\/a> that no one wants.&#8221;<\/p>\n<h2>The pastel finishes that actually flatter mature skin<\/h2>\n<p>Not all pastels are created equal. The 2025 makeup trends focus on finishes that bring life to mature skin:<\/p>\n<ul>\n<li>Satin finish pastels that reflect light without emphasizing texture<\/li>\n<li>Sheer, buildable formulas that allow natural skin to show through<\/li>\n<li>Cream-based products that melt into skin rather than sitting on top<\/li>\n<li>Soft metallic finishes that add dimension without looking frosty<\/li>\n<\/ul>\n<h2>Celebrity makeup artist secrets for wearing pastels after 70<\/h2>\n<p>Mario Dedivanovic, founder of Makeup by Mario, shares: &#8220;<strong>For my mature clients, I never use chalky pastels. Instead, I opt for hydrating formulations with subtle luminosity<\/strong>. It&#8217;s about creating that perfect balance where the color enhances rather than conflicts with natural beauty.&#8221;<\/p>\n<p>This philosophy aligns perfectly with <a href=\"https:\/\/www.journee-mondiale.com\/en\/the-one-shade-women-over-60-need-this-summer-2025-it-instantly-brightens-aging-skin\/\" target=\"_blank\">finding shades that instantly brighten aging skin<\/a> rather than dulling it further.<\/p>\n<h2>The pastel alternatives that bring life back to mature features<\/h2>\n<p>If you love the softness of pastels but want to avoid the aging effect, consider these alternatives:<\/p>\n<ul>\n<li>Soft peach blushes with golden undertones instead of baby pink<\/li>\n<li>Lavender eyeshadow with a satin finish rather than chalky lilac<\/li>\n<li>Sheer coral lipsticks instead of matte baby pink<\/li>\n<\/ul>\n<p>These warmer, more dimensional options complement mature skin beautifully without creating that faded effect.<\/p>\n<h2>How to salvage your chalky pastels with this skincare trick<\/h2>\n<p>Before tossing your current pastel products, try this industry secret: mix them with a drop of <a href=\"https:\/\/www.journee-mondiale.com\/en\/the-one-ingredient-dermatologists-add-to-smooth-aging-skin-it-worked-after-3-days-for-me\/\" target=\"_blank\">facial oil containing anti-aging ingredients<\/a>. This transforms chalky textures into creamy, skin-enhancing colors that blend seamlessly.<\/p>\n<p>Kristin Gunn, a renowned esthetician, confirms: &#8220;<strong>The era of relying solely on makeup is over. The magic happens when skincare and cosmetics work together<\/strong> to create that naturally radiant finish we&#8217;re all seeking.&#8221;<\/p>\n<h2>The summer 2025 color palette that flatters all ages<\/h2>\n<p>While <a href=\"https:\/\/www.journee-mondiale.com\/en\/the-tropical-nail-colors-that-transformed-my-summer-look-with-3d-embellishments-i-cant-stop-wearing\/\" target=\"_blank\">vibrant tropical hues are trending for nails<\/a>, face makeup follows different rules. This summer, look for what makeup artists call &#8220;sophisticated pastels&#8221; \u2013 soft colors with depth and warmth that illuminate rather than wash out.<\/p>\n<p>Think of these colors as <strong>glowing embers rather than pale ash<\/strong> \u2013 they provide warmth and light instead of draining your natural coloring.<\/p>\n<h2>Are your beauty tools contributing to the chalky effect?<\/h2>\n<p>Sometimes the problem isn&#8217;t the product but the application. <a href=\"https:\/\/www.journee-mondiale.com\/en\/i-tried-these-5-nail-tools-at-home-and-saved-87-on-my-summer-manicure-what-my-stylist-couldnt-believe\/\" target=\"_blank\">Investing in quality beauty tools<\/a> can transform how makeup sits on mature skin. Soft, slightly damp sponges and natural-fiber brushes deposit color more naturally than synthetic applicators.<\/p>\n<p>Remember: your makeup should look like a beautiful watercolor, not chalk on a blackboard \u2013 fluid, transparent, and enhancing your natural canvas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever noticed how certain makeup colors can either enhance your features or completely wash you out? As we advance into the vibrant summer of 2025, a concerning trend is emerging among mature women \u2013 chalky pastel makeup that&#8217;s unintentionally aging them beyond their years. Let&#8217;s explore why these seemingly innocent shades might be your beauty &#8230; <a title=\"The makeup mistake aging women over 70 are making with pastels this summer (I&#8217;m a makeup artist and this shocked me)\" class=\"read-more\" href=\"https:\/\/www.journee-mondiale.com\/en\/the-makeup-mistake-aging-women-over-70-are-making-with-pastels-this-summer-im-a-makeup-artist-and-this-shocked-me\/\" aria-label=\"Read more about The makeup mistake aging women over 70 are making with pastels this summer (I&#8217;m a makeup artist and this shocked me)\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":17352,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-17353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"acf":[],"_yoast_wpseo_primary_category":null,"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":null,"_links":{"self":[{"href":"https:\/\/www.journee-mondiale.com\/en\/wp-json\/wp\/v2\/posts\/17353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.journee-mondiale.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.journee-mondiale.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.journee-mondiale.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.journee-mondiale.com\/en\/wp-json\/wp\/v2\/comments?post=17353"}],"version-history":[{"count":0,"href":"https:\/\/www.journee-mondiale.com\/en\/wp-json\/wp\/v2\/posts\/17353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.journee-mondiale.com\/en\/wp-json\/wp\/v2\/media\/17352"}],"wp:attachment":[{"href":"https:\/\/www.journee-mondiale.com\/en\/wp-json\/wp\/v2\/media?parent=17353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.journee-mondiale.com\/en\/wp-json\/wp\/v2\/categories?post=17353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.journee-mondiale.com\/en\/wp-json\/wp\/v2\/tags?post=17353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}